Do you have a company and do you ever wonder whether an app is useful for your company? If you are wondering this, the answer to this is a definitive yes. Now you are probably wondering how a mobile app can help you grow your business, as it often involves high costs.
However, this is not entirely true. With the amount of mobile apps being developed nowadays, it is becoming easier and more affordable to have a mobile app developed.
More and more companies are starting to understand the added value of an app and are aware of the many benefits that an app brings to a company. A survey has shown that around 42% of companies already have a mobile app. About 30% plan to invest in a mobile app.
More customers with minimal effort
As a business owner, your goal is to reach as many customers as possible. Often this is still done in the traditional way. Think of the newspaper, billboards, etc. Time is moving forward and you have to use new techniques to reach more potential customers. A mobile app offers the possibility to communicate directly with your target group.
You can promote products and services in a quick way. In addition, a mobile app helps to find out the customer’s opinion that helps you determine your strategy.
Mobile apps are good for marketing
Since the dawn of digital marketing, business promotion has risen to the next level. We all have noticed that how websites have played a big part in this. This environment is also changing, with the internet increasingly being replaced by mobile applications. This offers fantastic marketing opportunities for any business.
You are probably aware of the fierce competition in the industry. It is very hard to keep your clients interested for a long period of time. Having said that, you do have the opportunity to use their opinion. If you process customer feedback properly, your product or service can be improved.
Whether you create an Android amazon app for your business or you build an app like Uber iOS, the ratings and reviews say a lot about the customer’s experience with your product or service.
This feedback is a parameter that allows you to better assess your product or service. If you receive continuous negative feedback, it is important to find out why this is experienced. The bottom line is that you have to take customer reviews and ratings seriously and take them into account.
Simplify the payment process
Many businesses often go wrong when it comes to payments because this is normally done in cash. Nowadays more and more use is made of digital payments. This not only makes transactions much simpler and less stressful. It also saves a lot of time.
Those days are gone when a calculator was used to calculate how much has to be paid. With the introduction of online payment, these tasks are a thing of the past. Whether you receive money from a customer or another party, it will appear instantly in your bank account in a few simple steps.
When you have to pay someone you can follow the same step-by-step plan. You don’t have to create a file to keep track of the transactions as everything is available in the mobile app.
Offer loyalty programs
The perception of loyalty programs has become more important with the introduction of mobile apps. This is an advertising strategy where you offer existing users who use your app a reward. Consider a coupon or a specific amount that will be refunded.
A loyalty program not only helps to keep the user engaged, but also helps to collect valuable information. This can be information about the needs and interests of the user. In addition, the user experience is improved by this form of reward.
Sell faster and develop an image
Mobile apps can change the traditional selling method. This means you no longer have to wait for people to enter a physical store. An app helps to sell products online and at a much faster pace. In addition, you no longer need to convince a customer to buy your product. A customer only has to make a choice from a relevant category, transfer the money and the product is purchased.
With the help of an app you also create a good image for your company. You will be notified when a customer views your app and navigates through the different products that are for sale.
Difference between a responsive website and an app?
Now you probably think why you need another app if you already have a responsive website. What is the difference? A responsive website is especially important for a Google search. The customers have to find your company. An app increases visibility and customer loyalty with customers. Even if there is no internet connection, the customer has an overview of everything you offer with 1 click.
With your company app you show your customers that you are moving with the times. Some companies find having their own app modern, hip or even sexy. It instills confidence in consumers. Research shows that people value your company more when they use your app. It gives you a lot of insight into your customer and you increase customer loyalty. If you want to count among the modern consumer, get your own business app!