How do you identify your favorite brand? From their logo, color, or brand design? Well, these are the visual identity of a brand that gives a unique identity to your brand. Brand design is a system of elements that form the visual image of a company or product and differentiate a brand from competitors. It can be anything color, logo, graphics, taglines, etc. Ok, let’s understand this with an example: what comes to mind when I say McDonald’s, wait let me guess. A big yellow color logo with an ‘M’ or a yellow dressed clown.
Let’s take another example: I have an Ipad, Yes, a tablet with an apple logo.
What are these? The brand designs form a visual image in your mind because they represent any brand or company. According to studies, 80% of information about the world around a person gets with the help of sight. That is why, in many cases, the creation of a design and an integrated brand development strategy of web design Melbourne is considered as an integral and indivisible process and not a series of sequentially performed works. These days, Enterprises are investing millions of dollars in marketing, creating a strong brand identity, and getting desired brand positions. But what these Visual elements or brand design matters for business. In this article, you will answer this question.
Why is Visual Branding Important for Your Business?
Visual branding gives a unique identity to your business and helps you stand out from your competitors. Suppose you know some top brands like Coca-Cola, Nike, Apple, Google, Microsoft, or Amazon. In that case, they follow a particular pattern of the same color, design, or identity to let people easily identify their brand on various platforms. Visual branding says a lot about your brand. It not only sets standards but also helps make marketing campaigns a big success. Value of visual branding are:
1) Give Voice to Your Brand
Visual elements like logo, colors, website design, and symbols have their own significance, and each of them values your brand in many different ways. It not only gives identity to your products and services but also gives voice to your business.
A well-designed website is only one of the several factors to consider. Back-end development, or the elements that clients don’t see but affect your website’s overall efficiency, is just as crucial. Notably, a reputable web development agency can make this happen for you.
2) Give Identity to Your Brand
The best visual element is the one that stays in mind for longer. And it is psychologically proven that visual elements always stay in mind for longer. Visual elements have a deep impact on people’s mind which make them identify the brand for longer.
Thus, your brand must have a defined color palette; avoid adopting any random color that catches your eye. Keep in mind that the color you choose will help identify and establish your brand. It’s worth noting that color can affect one’s buying perception and behavior, as it can create excitement and make a powerful impact that compels your target market to spend their money.
3) Increase Social Media Presence
Posting visual content on social media platforms, let’s say Facebook, Instagram, Youtube, etc., help to increase your brand awareness and strengthen your social media presence too. It keeps targeting potential customers on social media to help them find your products and services.
Aside from creating awareness, this can also be your opportunity to engage with your consumers. You can answer queries, solve problems, and interact on a personal level. This effort will be appreciated by your target market and will make them feel closer to you, improving their loyalty and likelihood of referring you to others.
However, before you do so, you must first define your brand voice. Will you be friendly and relaxed? Serious and formal? Or amusing and light-hearted? Remember that your voice will all depend on who your target market is. A serious and official tone is appropriate for executives, yet a more informal and entertaining tone is appropriate for teenagers.
4) Increase Brand Credibility
Visual branding and visual elements in the website or any digital platform increase your brand credibility and trustworthiness. It not only increases the number of customers but also attracts top-quality talents. Visual elements and branding help shape your company’s reputation and also help to get investors, business partners, and licensees without any difficulties.
5) Main Elements of the Visual Branding
You will be surprised to know that your business is dependent on these five basic elements are those are:
1) Color
Colors play a significant role in brand marketing. Unique colors plates in your website, logo, and marketing campaigns help to set a unique brand identity. It has some emotional appeal that targets customers and builds an emotional connection with them.
2) Logo
A logo is something that represents your brand or company. It can be your brand name or symbol that introduces your brand on various platforms. Logos play a significant role in marketing and setting a brand identity. It also strengthens your brand credibility and helps you achieve a desired position in the market.
3) Typography
Typography is the text font you’re using for your brand name or logo. For example, Facebook, you must remember this by its logo with the big, bold F or, in Facebook, in bold letters. Another perfect example of typography is coca-cola. You have this logo in a curvy font with all the letters attached to each other. It gives a unique identity to your brand and helps you stand out from your brand from competitors.
4) Graphics
Every business type follows a unique standard theme in the overall design and graphics too. This is the place where you can show your creativity under that particular theme. Consider patterns, shapes, textures, space, icons, formatting, etc., while designing appealing content.
5) Content
The tagline, slogans, website content are special sections where you need to invest more time. Attractive, eye-catching, and appealing content will help gather an audience towards your brands and company. It will boost your brand identity and increase brand loyalty too.
By choosing the right brand strategy, you can optimize your company’s growth and profitability over the long term. If you think we have missed an important stage of ineffective brand development, then do not forget to share your opinion in the comments!
