You would be surprised to know that more than half of the searches on Google are local. This is why you need to make sure that your website is well-optimized for the local search results. If you think or are not sure your site is not optimized for the local search, you have landed in the right place. This short post will tell you all about the best ways to optimize your website for Google’s local search.
Best ways to optimize your website for local search results!
Out of hundreds of different ways and tips, we have collected the most basic and helpful ones that can help you get on the top local search results in a short amount of time.
● Claim the Google’s my business page
Recent studies have shown that more than 60% of websites on the internet haven’t claimed their Google my business page. This is the basic and first step that can help you get on top of local search results. If you haven’t made your claim yet, then you need to do so. Once you claim your listings, you know about all the important requirements and information you need to have on your site for local search. If you keep your site up to date with the listings, you can easily get a good ranking position.
● Use schema markup for your website
Schema markup is very important if you want your site to reach local searchers. Schema markup helps Google and other search engines match your business with the people making the local searches. There is no proof of schema markup impacting your site’s ranking position, but you should know that it can help you a lot in getting your site in the relevant search results.
● Add your business to local and relevant directories
There are more than hundreds of different directories available on the internet for almost every industry you can imagine. You must know that you can only make your site visible for the local searches if you add your business to the directories relevant to your niche. This might not sound easy to you, but today, many online tools like YEXT can help you do this efficiently.
● Add images on your website
Today you can easily see that all the websites ranked on the top of local search results on Google have images on their interface. A website without images will sulk in the lower ranks, so you need to find the images relevant to the niche and unique. Today you can use reverse image search tools to find image source and royalty-free images for your site. Photo search tools and this picture lookup technique is known to be best for getting free images. You can make a photo search on Google and modern third-party tools like the one by searchenginereports.net! Just enter the keywords or the images relevant to your site and get visually similar royalty-free content with a reverse image search!
● Get positive reviews from the audience and add them to the site
Another simple and helpful way to put your site on the local search is by simply adding reviews on your site. The reviews that you get from your target audience are considered the most important tool for your business. Positive reviews are considered the most influential factor that can rank your site on the higher search positions.
● Create relevant and useful content for your site
Content is considered to be the King of the website. If you want to see your website on the top of the local search, you need to create the most quality content. When creating content for your website, you need to focus on the relevancy factor. The content should complement your brand and the niche you are working on. You must also ensure that it is 100% unique. You can ensure the uniqueness of your content with the help of a plagiarism checker tool. Also, know that you can check the quality and readability of the post by using online tools like pro writing aid.
● Identify local search terms (keywords) and use them in your content
Keyword research is very important if you want to see your website ranked at the top of SERPs. The search engine would only know about the content on your site if you stuff keywords in it. Keywords are the search terms that are used by the traffic coming on the web. For optimizing your site for the local search results, you need to find out the local search terms used by searchers. Using the relevant and high search volume search terms will help you land in the higher local search pages.
These are some of the few helpful ways to optimize your website for the local search results easily. So stop thinking and worrying about getting on the top and start with the optimization process.