You might be thinking of getting product photography done. But before you rush to do so, take a moment and consider the advantages of having packshot photography instead of your regular product image.
Product photography is essential in today’s image-driven world of marketing and business. We are bombarded with corporate messages every day.
Marketers and advertisers have been increasingly relying on product photography to accomplish their goals. It’s not about taking photos of the product. It’s about creating images that are attractive and sell. Because a packshot is a great way to create images that sell and get more for your money, it’s much easier to get more.
Ironically, product photography these days isn’t about showing people what the product looks like. It is about communicating a message, mood, attitude, or style to the consumer.
A mobile phone, for example, is a product that can benefit from creative product imagery. While many people may be interested in its looks, it’s more about the overall style, attitude, and benefits than just the look. Beauty is more than just skin, and product photos often don’t show the whole picture and they need editing visit isshpath for photo editing.
What is packshot photography, and what benefits can it bring to businesses?
A packshot image can be described as a photograph of a product that isn’t surrounded by background. This allows for greater flexibility. This definition may not excite you enough to imagine all the ways packshot photography could help your business market products more effectively. Let me explain.
A packshot is taken in a professional studio against an infinity cove. This is a smooth curving wall with no edges or corners, usually up to seven feet in length.
It is featureless, so there is nothing to draw the eye. An optical illusion is created, which makes it stand out sharply and crisply. The background is uniform and smooth, making it appear as close as one inch or as far as a million miles away. It is perfect for use in catalogs and websites without distractions like desks and walls.
Packshot photography is more creative than that. Photographers can remove the background from product photos, so only the product can be seen. You can then overlay this onto any background of your choice. You can use it as part of a product montage (a technique used by many catalog suppliers), or you could superimpose the product photo onto a background that suits a specific audience, an event, or a season.
This type of product photography is a great way to market your product in a variety of ways. Although a picture can speak a thousand words, packshot photography is the best way to sell a product differently.
Photography is an art form, and product photography can be considered fine art.
Many small and medium-sized businesses don’t realize the enormous marketing potential of advertising photography. The problem is partly because photography has never been more accessible or more technologically advanced.
Product photography is now possible with digital cameras capable of multi-million-pixel resolution and software that can transform family photos into art galleries.
Advertising photography is more than just taking photos of your latest product. Advertising photography is about selling products. However, this is very different from just taking photos of your products and believing that they will sell themselves. This is how it works. Imagine that you have a great product and give it to a salesman to sell it door to door.
Your salesman, a smug salesman, walks up to the door and rings the bell. He then waits with the product in hand. The door opens, and the resident looks out at the salesman. He then looks at him in disbelief one more time before closing the door. Rinse and again.
The problem is that showing potential customers how a product looks is not enough to convince them to take out their hard-earned cash. This is why product photography must be so hard. Yet, many people don’t realize this.
Advertising photography is like asking your best salesman for a product to be shown to customers. Your best salesman won’t just knock on the door and wait for it to open. He will then give the customer a chance to view your product without saying a word and with no attempt to engage the customer.
Product photography must be able to engage quickly with the target audience.
How can product photography be more effective than looking lost and confused? You can make your camera work harder and use various tricks and skills to create a creative image that communicates something to the customer.
Is it possible? It is possible, and it happens every single day. You are almost certain to have purchased something because you saw a photo of it. Although the picture may not have convinced you entirely, it is likely confident enough to make you want to learn more. That is an indication of a good product photography strategy. Although the camera will never lie, it can sell just as well as any salesman in the right hands. And all this without wearing a tacky tie or a cheesy smile.