In the modern fast-paced world, it is important for businesses to chart out a particular strategy in order to excel positively in the market. These marketing strategies play a vital role in achieving the core goals of the business. It helps organizations to stay in the path of success while beating out their competitors in the market. A good marketing strategy is always built upon vast industry knowledge, as well as the future scope of the company. We will provide Drinkware Promotional Marketing guidance in this article.
Keeping in view the vast standards of the industry today, conventional marketing norms always stays in the limelight no matter how big the industry evolves. It is the medium that gives you organic reach, in fact the leads that are 100% authentic. That is why different companies still emphasize heavily on this medium, as they know that it is one of those channels that will always remain evergreen in terms of audience reach.
Meanwhile, it is also worth mentioning here that conventional marketing has also evolved dramatically over the last few years. It is not just limited to those old flyers and visiting card practices, instead, it has evolved to much bigger extents of promotional products marketing. It is basically a type of advanced marketing that is based on the promotion of certain products. These products can vary according to the requirements of the business model or according to customer needs.
Right now, Drinkware items are one of the most recommended promotional products in the market. The majority of marketers endorse Drinkware products as the best option for branding a business. It has a much higher reach and eye impressions as compared to others. Moreover, it has also got a huge list of varieties as well depending on the needs of the market and customer segments.
Let’s first hear some stats about the true performance and significance of promotional Drinkware products in the market.
Key Stats about Promotional Drinkware Products
Here are some of the key facts about the wide usage of Drinkware products in marketing campaigns.
- According to a survey by Sage World, 8 out of 10 people in the US regularly use promotional products, with the majority of them having Drinkware products.
- Based on the above stats, 53% of these people use Drinkware products at least once a week.
- Continuing the above, 6 out 10 people keep these Drinkware products for more than a year, that’s quite an astonishing number.
- In the majority of the US offices, 74% of the people at least keep one Drinkware product in their back routine pack.
- Lastly, 91% of the people at least keep one promotional product (Drinkware, custom accessories etc.) in their kitchen, which is again a quite positive number.
Benefits of Using Promotional Drinkware Products
Here are some of the major benefits of using promotional Drinkware products in marketing campaigns.
Drinkware Are Ideal Gift Option
Drinkware suits as the best gift option for customers, employees, and other personals. It is really that kind of thing which relates to everyone. It has the power to appeal to the masses and engage them rightly according to the business needs.
Whenever you gift a Drinkware product to your customer or a potential lead, it quickly creates a feel & a vibe among them about the positivity of the company. That basically helps in converting them towards the business, as well as acquiring them for a longer time. According to a survey, more than 40% of the companies in the US regularly offer Drinkware products in order to capture more leads in the market. That is actually a part of their annual plan, in which they fix a particular budget for the promotion of such Drinkware campaigns.
Drinkware Brings Higher Eye Impressions
Drinkware products bring exposure for the brands, allowing them to reach multiple markets with very little effort. On average, it is said that a single Drinkware product creates around 198 impressions per month. That is actually quite a huge number, as it is coming from a single unit. Imagine how much impressions hundreds of Drinkware products will create, and how much their reach would be. It is absolutely imperative that Drinkware products easily equates with any big-budgeted marketing campaign, and produces the same result as that of those campaigns.
The Doubling Effect
Drinkware products are known for creating multiplier effects. These products spread with an immense reach, allowing businesses to get the required market segment in just a matter of time. It basically works on simple mathematics, that is when one person shares his drink with the other, the branding message written on that Drinkware quickly gets shared among the two. That is how that messages transform into 2X and then 3X and so on, making a chain of consumers and leads that will convert after using that product.
Unique Styling for Every Business
Using Drinkware products, you can reach out to multiple clients by just altering a little bit in the design and custom message. It is indeed one smart strategy with which you can project your messages swiftly, rather than going for any hard effort. It just needs a proactive string of mind with which you can create multiple stunning designs for your different classes of customers. You can reach them all by using just a single product that is categorized and made into different styles according to the interest of the customers.
This brings us to the end of this article which gave a brief overview of the importance of promotional Drinkware products. It is indeed a great marketing tool that helps business administrators to tap the customers easily. It works with personalized messaging, giving organizations the freedom to reach different segments of the customers quickly. If seen according to stats, it has a proven customer acquisition record, that too in all segments of the market.
Still, if you have some more questions regarding the usage of these Drinkware products or their reach, please feel free to write down your queries below in the comments section.