Innovative Strategies to Boost your Branding

Innovative Strategies to Boost your Branding

Branding is a critical aspect of every business; helping the customer to identify your brand and indeed your organisation and there are many ways that you can build your brand. We take a look at some of them in this short article.

Promotional gifts

Umbrellas, smartphone cases, key rings, pens, caps, T-shirts, jackets and notepads all come under the label of promotional gifts. The most important aspect of a promotional gift is functionality; gifts need to be useful, otherwise, they don’t get any exposure. There are companies that design and manufacture quality promotional gifts that you can give your customers.

Vehicle stickers

This is a great way to let people know what you are about and think about how many people would see a bumper sticker. There are stickers for logo that you can design around your company logo and being creative gets your message out. Rather than trying to find a sticker design that works for you, if you contact the right print shop, you can design the sticker from scratch and there are quite a few materials that can be used.

Live events

There isn’t a better way to promote your business than hosting a live event and with the current level of digital tech, it has never been easier to livestream to your social media page. Indeed, many small businesses livestream on a daily basis, usually to promote their products. If you lack self-confidence, you can ask a PR company to handle a live event, with professional presenters and technical staff in the background to make sure the event goes off without a hitch. Click here for tips on how to market an exhibition successfully.

Customer loyalty promotions

This is a very effective way to generate referrals; you can offer existing customers a discount if they refer friends and relatives. Get creative about how you do this and you could see some spectacular results.

Make good use of social media platforms

Social media platforms such as Facebook, Twitter and Instagram offer so much potential when it comes to branding. Post photos and videos that show your brand and write a few compelling blogs to gain a social media following; if you really want the best from your social media accounts, hire a social media marketing team and give them complete control over all accounts.

Vinyl banners

You can put them up at any event and they roll up and store easily; check out the amazing work that can be done with the latest printing machines by searching online for a vinyl banner supplier. They have many sizes and you can design the banner to your specifications. Be careful, as local authorities don’t like people to put up banners, make sure you are not breaking any laws.

There are many ways that you can boost your branding and we hope that the above ideas are useful to you as you do your best to help the community know your brand.


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