Supposedly, you run a full-fledged travel agency and conduct package tours across the world. But after 2020, your sales figures have dropped significantly. The phone that used to ring tirelessly now rings only a handful of times a day. On top of that, your online bookings have also dropped substantially. What do you think the reason is?
Well, it might be that your target audience no longer finds your travel articles valuable or intriguing! That’s the only possible explanation for such a drastic downfall of your overall organic traffic. But the question is, how can you fix this issue?
Hiring professional article writing services is the best kind of solution for your travel business at this point. They have experienced in-house writers who can make your travel articles feel like a breath of fresh air and make your users experience the journey!
Why Do Most Travel Articles Fail to Engage Readers?
Before moving on to the secrets, let’s just explore where most travel articles go wrong-
They happen to be too generic
A majority of travel articles on the internet are filled with clichés. All they talk about are ‘breathtaking views’ and/ or ‘must-visit places.’ These keywords have lost their impact nowadays. If the writer fails to offer unique or specific details of the place, the readers won’t find it valuable, as they have seen it all before. They are looking for something new.
They lack the personal touch
One major mistake that amateur writers make is that their writings feel like a guide, and not some instances from a fellow traveler. They think that presenting some facts and figures is enough, and that’s where the blunder lies. Nowadays, readers want to hear stories and live them! They want to feel the excitement or surprise elements of the places they’re planning to travel.
They fail to paint a picture in the readers’ minds
Another big mistake that writers make is using a bland, article-like tonality for travel writings. For a reader to get intrigued, the language must contain sensory details that engage the reader’s imagination. That’s why a professional article writing service in India, like Content Freelancing, uses vivid descriptions and imagery when writing travel-centric articles. It helps the reader visualize the scene and brings the destination to life right on the page!
The 5 Secret Ingredients to Craft Travel Articles
Now that you have a faint idea of what not to do while writing travel articles, let’s take a look at the 5 secrets that professional article writing services use-
They conduct niche-specific research
Niche-specific research forms the foundation of a great travel article. Readers today are tired of general information. So, professional writers have to delve into unique local spots and offbeat locations. This deep research offers details and angles that showcase what a typical tourist might find.
They start with a powerful hook
The sign of a great article is that it will grab your attention from the very first sentence. It could be a question, an astonishing fact, or a hookline. This first sentence promises an engaging story ahead and makes the reader want to know more. This is a trademark of a top article writing service in India.
They use sensory details
Professional writers don’t just describe a place. They show you the place through their words! They use words, adjectives, phrases, and imagery that appeal to all five senses. You can almost hear the bustling market, smell the fresh food, or taste the local delicacy. The reader is no longer a third person, but an active participant in the story!
They embrace storytelling
Every great travel article has one common factor- it narrates a tale! Like a story, it has a beginning, a middle, and an end. This particular approach makes the article memorable and emotionally resonant. This is the difference between a simple write-up and the work of the best website content writing services and article writers alike.
They write with a specific audience in mind
A good writer knows who they are catering to. Hence, they customize their tonality, language, and content specifically for that target audience. For instance, an article for solo backpackers will be different from the one for luxury travelers, right? This targeted approach ensures maximum engagement and impact.
To Conclude
Crafting stellar travel articles is a work of art. It’s less about the descriptions, but more about evoking emotions and intriguing the readers. These five secrets are the backbone behind every compelling travel article, and separate good content from truly great ones! So, if you’re planning to hire an SEO article writing service, make sure to take a look at their portfolio. If they make use of these five secret ingredients, they are good to go!
